android in app purchase

android in app purchase

[upbeat music] male narrator: when it comesto making money from your app, always startby focusing on quality. a high-quality appwill get better ratings, which will lead tomore downloads, which will result inmore revenue. here are ten tipsthat successful developers use once their app is ready. the developer consolecan automatically convert

your app priceto local currencies worldwide, but exchange rates don't reflectlocal expectations and purchasing power, so researchlocal economic conditions and interests thoroughly. if you think users may be putoff by the price of your app, but you know they'll seethe value in it once they're in, make it free to downloadand try the app. after a set time, you can offerthem a one-time purchase

to unlock the app forever. a free app is a great wayto overcome any barriers created by price, and you can offer extrasto users for a price once they're engaged. create a free appwith core features to engage the user and then offer extended featuresusing in-app purchases such as removing ads,

adding enhanced functionality, adding in-game items. as an alternative to sellingdigital goods in your apps, particularly where you haverecurring content costs, you can sell content andfeatures with a subscription. you can offer your usersa free trial to introduce them, followed bya recurring subscription at a variety of intervals, like weekly, monthly,or annually.

if you offer a subscriptionin your app, providing users with additionalcontent or features on your site can add valueto your subscription and make it more appealing. sign users into your website and then verify theirgoogle play subscription details to enable featuresor content on the web. google analytics providesinvaluable information on the behavior of usersin your app.

you can use behavior flows to understand how users arenavigating through your app and where they drop off. this information can helpe-commerce apps optimize purchase flow or game app developers seewhich levels are too difficult and when playersshould be offered help. you can use this information tomake your app experience better, while increasing conversionsof install to paying users.

users can discover your appin many ways and now you can find outexactly which source is proving the most effective. the user acquisition performancereport in the developer console will show you how many usersvisit your store listing, how many go onto install your app, and how many make purchases. you'll see where your mostvaluable users come from so you know where to focusyour efforts.

users who are already familiarwith your apps are great prospectsfor your other offerings. if you generate revenuefrom displaying admob ads in your apps, you can take advantageof the house ads feature, which lets you take partof your advertising inventory and use that to cross-promoteyour own apps and games. users who have already boughtin-app products are good prospectsfor future purchases,

so let them knowwhat's on offer. do this using free admobhouse ads. create in-app house ads and admob will automaticallyfigure out which of your usersare likely to spend and show them these ads. admob will continue to showstandard ads to other users. retaining your existing users can be an effective useof marketing dollars.

with adwords reengagementcampaigns, you can reach userswho have installed your app but not used it lately, or active users who haven'tfully explored it yet. as users search google, adwords displays your adsto them so you can remind themof key features or show them special offers. and with app indexing,

you can link the user to thespecific page in your app that's relevant to them. if you want more tips on how to increase your appor game's revenue and build a better app business, download the secrets to appsuccess on google play.